Our Philosophy: Research-Pyramid ApproachSM

Although organizations should not utilize a single, rigid approach to all research, a consistent research philosophy should be followed: Building Knowledge From The Bottom-Up. Specifically, research efforts should be based on a "pyramid" approach to gathering knowledge. This philosophy is grounded on the belief that extensive exploratory or qualitative research must first be conducted, and foundations established, before more specific and generalizeable descriptive or quantitative research efforts may be undertaken. For a more detailed discussion click here.