Observational Studies

Sometimes it is more important to see what people do than to hear what they say. APR has observed over 4,000 people in action as they shopped for items, pondered decisions, moved through stores, and how they paid for items. These views of "people-in-action" provide valuable insight into the design of the retail footprint, understanding their decision process, developing in-store communication collateral materials, and any of a wide range of other strategic and tactical initiatives. Combined with other qualitative and quantitative research components, observational studies help "close the loop" from attitudes through behaviors.