Online Surveys

Growing in importance, online surveys have become a staple of our data collection arsenal. Online surveys are a quick, trackable, personalizeable, and low cost means of collecting valuable data. In addition to the traditional attitudinal, behavioral, and awareness-based data that can be collected, online surveys have outstanding graphical and audio capabilities useful for generating feedback on radio and television ads, logos, print ads, web sites, and a host of other creative components. Since 2004 APR has collected approximately 60,000 online surveys.