Learn how Applied PhD Research can help ensure your marketing strategy is ready for the digital transformation

Digital Marketing Strategy

Is your organization ready for the digital transformation? Do you need a content strategy refresh? We’ll help you understand your persona’s pain points to develop a more effective digital strategy across the customer journey.

Utilizing our Research-Pyramid approach, we can help your team understand how customers expect to interact with your brand in an increasingly digital environment. APR staff are experts in digital transformation and servitization strategies. Review case studies of how we’ve helped clients transform their marketing strategy for the digital environment as well as our cutting-edge peer-reviewed research outlining consumer engagement, artificial intelligence, and omnichannel marketing strategies.

We’ve helped clients launch and improve the effectiveness of digital marketing efforts across a variety of strategic marketing initiatives:

  • BOPIS (buy online pick-up in-store) strategies
  • Cart abandonment
  • Competitive and industry analysis
  • Curbside pickup
  • Email
  • Mobile
  • Search marketing
  • Website design/development
  • + more

Check out our other research and strategic marketing services.

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