Omnichannel retailers can use marketing research to identify marketing strategies that engage today's cross-channel shoppers

Omnichannel Strategy

Online? Brick-and-mortar? Print? Are all of your marketing efforts integrated? We can help you identify strategies to reach today’s omni-channel customers.

Many companies now operate in multiple channels including retail and digital environments, making it important to integrate marketing communications across these customer touchpoints. Employing our Research-Pyramid approach, APR can develop research programs that will help your company identify marketing strategies and tactics to reach customers in an omnichannel environment.

Read more about our work portfolio related to retail and omnichannel strategies and our peer-reviewed conceptual and applied research in our Retail and Franchising Portfolio.

Check out our other research and strategic marketing services.

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