Launching a new product, service, or initiative? Given the high failure rates associated with new product or service launches, it is important for companies to conduct initial feasibility/product testing research. APR can help your business determine the market potential for new products including pricing and marketing strategies utilizing our Research-Pyramid approach.
Our market feasibility research can help you gain insights related to the product, service, or initiative relevant to:
- Branding and positioning
- Logo design and testing
- Marketing communications strategy
- Packaging design and testing
- Segmentation and targeting
- + more