New product development is more likely to succeed with feasibility studies

Launching a new product, service, or initiative? Given the high failure rates associated with new product or service launches, it is important for companies to conduct initial feasibility/product testing research. APR can help your business determine the market potential for new products including pricing and marketing strategies utilizing our Research-Pyramid approach.

Our market feasibility research can help you gain insights related to the product, service, or initiative relevant to:

  • Branding and positioning
  • Logo design and testing
  • Marketing communications strategy
  • Packaging design and testing
  • Segmentation and targeting
  • + more

Check out our other research and strategic marketing services.