Retail & Franchising

APRs-research-insights-have-helped-multichannel-retailers-execute-marketing-strategies-across-a-wide-range-of-retail-and-franchise-operations.

APR has experience working with omnichannel retailers across a variety of strategic marketing initiatives. Our research insights have helped inform branding/positioning, segmentation and targeting, product launches, channel operations and customer experiences. We’ve worked with retailers as they expanded digital marketing efforts and multi-channel operations across a variety of retail sectors.

“APR and its staff are extremely well-versed in all aspects of marketing research and strategy. From interviews, to focus groups, to taste-testing, through survey research they were able to provide what we needed and when we needed it. I am especially impressed with their responsiveness to our needs – – if we have a question they get back to us right away. Our entire management team has confidence in their results and recommendations.”
– Gary Gonczy, Director of Marketing/Advertising, Kwik Trip

Read Our Retail Case Studies

Kwik Trip

Product Launches & Perceptual Marketing Research

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Woodcraft

Customer Acquisition, Segmentation, & Multichannel Marketing Case Study

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Current & Past Retail Experience

  • Ameritech, Las Vegas
  • American Trust Bank
  • Ameritech, Milwaukee
  • Cambridge State Bank
  • Cotter & Co. Chicago IL. (Buying Coop 6000+ True Value Stores)
  • Firstar Bank, Milwaukee WI.
  • Green Valley Grocery
  • Kwik Trip, Inc
  • Lied Real Estate Center
  • Main Appliance and Television Madison WI*
  • New Century
  • Orion Auto Insurance
  • Palermo’s Pizza
  • Pizza Hut
  • Rockford Ski Rack
  • Rocky Rococo of Green Bay, La Crosse, & Madison WI*
  • Rose of Sharon, Caesars Forum Shops
  • Johnson Bank
  • Tincher Realty
  • Weber Realty, Inc*
  • West Bend Savings and Loan
  • Wisconsin Municipal Mutual Insurance Company
  • Woodcraft Supply LLC

*Dr. Peltier as Director of Research, Knupp & Watson, Inc.

Published Research in Omni-Channel and Retail Marketing

Our expertise extends to applied academic research on omnichannel, retail, and franchising initiatives. Check out some of our recent publications.

Dahl, A.J., Milne, G.R., & Peltier, J.W. (2021) Digital health information seeking in an omnichannel environment – A shared decision-making and service-dominant logic perspective. Journal of Business Research.

Peltier, J.W., Dahl, A.J., & Swan, E.L. (2020) Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective. Journal of Business Research.

Vander Schee, B.A., Peltier, J.W., & Dahl, A.J. (2020) Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: Current research and future directions. Journal of Research in Interactive Marketing, 14(2), 239-268.

Barney-McNamara, B., Peltier, J.W., Chennamaneni, P.R., & Niedermeier, K.E. (2020) A conceptual framework for understanding the antecedents and consequences of social selling: A theoretical perspective and research agenda. Journal of Research in Interactive Marketing.

Swan, E.L., Dahl, A.J., & Peltier, J.W. (2019) Health care marketing in an omnichannel environment: Exploring telemedicine and other digital touchpoints. Journal of Research in Interactive Marketing, 13(4), 602-618.

Dahl, A.J., D’Alessandro, A.M., Peltier, J.W., Swan, E.L. (2018) Differential effects of omnichannel touchpoints and digital behaviors on digital natives’ social cause engagement. Journal of Research in Interactive Marketing, 12 (3), 258-273.

Payne, E.M., Peltier, J.W., & Barger, V.A. (2018) Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior. Journal of Research in Interactive Marketing, 12(3), 328-346.

Payne, E.M., Peltier, J.W., & Barger, V.A. (2017) Omnichannel marketing, integrated marketing communications and consumer engagement: A research agenda. Journal of Research in Interactive Marketing, 11(2), 185-197.

Barger, V.A., Peltier, J.W., & Schultz, D.E. (2016) Social media and consumer engagement: A review and research agenda. Journal of Research in Interactive Marketing, 10(4), 268-287.

Cummins, S., Peltier, J.W., & Dixon, A. (2016) Omnichannel research framework in the context of personal selling and sales management: A review and research extensions. Journal of Research in Interactive Marketing, 10(1), 2-16.

Peltier, J.W., Zahay, D., & Lehmann, D.R. (2013) Organizational learning and CRM success: A model for linking organizational practices, customer data quality, and performance. Journal of Interactive Marketing, 27(1), 1-13.

Schultz, D.E., & Peltier, J.W. (2013) Social media’s slippery slope: Challenges, opportunities, and future research directions. Journal of Research in Interactive Marketing, 7(2), 86-99.