Find out why APR's marketing experts can help your organization address the strategic marketing problems you are facing.

Applied PhD Research & Marketing, LLC (APR) was founded on the principle of PhD-driven research, offering clients an extensive array of services backed by unparalleled expertise, quality, and responsiveness. Our philosophy is grounded on a detailed process of building knowledge from the Bottom-Up. Through understanding your needs and your customers’ needs, the Research-Pyramid ApproachSM¬†provides actionable recommendations that are most likely to succeed. We take pride in our ability to be responsive to clients’ needs as they arise and the relationship-building approach that we take. We would love to welcome you to the APR family!

 

Our Philosophy: Research-Pyramid Approach

Although organizations should not utilize a single, rigid approach to all research, a consistent research philosophy should be followed: Building Knowledge From The Bottom-Up. Specifically, research efforts should be based on a “pyramid” approach to gathering knowledge. This philosophy is grounded on the belief that extensive exploratory or qualitative research must first be conducted, and foundations established, before more specific and generalizable descriptive or quantitative research efforts may be undertaken.