Improve your market segmentation and targeting strategies through customized research from Applied PhD Research

Segmentation & Targeting

Are you leveraging segmentation data to enhance your marketing efforts?

Marketing research driven by our Research-Pyramid approach can help you segment your customer base and provide strategic actions to target these groups based on their unique preferences and needs. Let Applied PhD Research & Marketing gather strategic insights to help you understand, engage, and grow your audience!

Customer life-cycle analysis can help you identify new customers through a better understanding of your current customer base. We also offer predictive modeling services that can help identify:

  • RFM
  • Email personalization
  • Next best product and market basket analysis
  • Churn
  • Customer loyalty and advocacy
  • + more

Check out our other research and strategic marketing services.

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